Your $50 Logo Costs More Than You Think You paid $50 for a logo. It looked good on Instagram, the designer sent over a JPEG, and at the time that probably felt like enough. For a new business trying to keep costs under control, it may even have been the right decision. The problem usually appears later, when your business starts needing the logo to do an actual job. Maybe you need a storefront sign. Then packaging. Then uniforms, a website, business cards, vehicle graphics, a
