Wild Flour Bakery is a small-batch artisan bakery specializing in handcrafted sourdough and rustic pastries. For this project, the goal was to create a warm, tactile brand identity that felt nostalgic yet fresh — rooted in the tradition of slow, mindful baking. We developed a full visual system including a hand-drawn logo, secondary mark, and packaging graphics inspired by vintage recipe cards, botanical flourishes, and earthy textures. The brand’s personality leans into a sense of homegrown charm with a touch of quiet elegance.

​

The visual identity features a soft, neutral palette — cream, warm brown, herb green, and wheat gold — paired with serif and sans-serif typography for a balanced, rustic-modern tone. We designed seamless illustrations of bakery elements like bread, wheat stalks, and whisks, which were used across packaging, patterns, and brand collateral. A fully illustrated, single-page menu was created alongside custom stickers, stamps, and signage, all aligned with the hand-drawn look. Social media templates carried the identity across digital channels with launch countdowns, product features, and ingredient spotlights.

​

The final delivery included a full logo suite, print-ready menu and label designs, a digital launch kit, and a brand guide outlining color usage, type, and illustration treatments. Wild Flour launched with a cohesive, personality-rich identity that could be adapted across both physical and digital touchpoints. The result is a bakery brand that feels not only crafted—but deeply cared for, just like the bread it sells.