— D2C, Cosmetics
Northern Glow
Northern Glow is a refined and elegant Canadian cosmetics brand built around luxury, natural beauty, and modern sophistication. The brand offers high-quality, ethically sourced, and environmentally conscious skincare and makeup, with both formulations and packaging drawing on Canadian endemic plants.
Cosmetics
Brand Identity
Industries served
12+
E-comm, beauty, food, trades & more
— Client
Northern Glow Inc.
Studio Concept Project
— industry
Cosmetics
— services
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Brand Identity
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Logo System
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Brand Guidelines
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Packaging Design
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Print Collateral
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Social Templates
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Illustration System
— the challenge
Built from the
inside out.
Every decision started with the product, not the shelf. Northern Glow's positioning — premium but never exclusionary, natural but never rustic — shaped a visual system before a single asset was designed. Soft neutrals, restrained typography, and a botanical mark gave the brand a quiet confidence: nothing shouting for attention, everything built to be looked at twice.
"How does a cosmetics brand feel like it belongs to the land, not just the label?"
— the approach
A garden pressed onto
every box.
Each product line carries its own native plant — allium blossoms anchor the Flora serum series — rendered as delicate, hand-drawn botanical illustration rather than stock florals. The system lets Northern Glow introduce new lines without losing a consistent identity: same typography, same restraint, a different bloom.
— packaging and print
The brand you can
hold in your hands.
Packaging was designed to be lived with, not just looked at: recycled paper and glass, matte textured carton, embossed logotype, and soft-touch finishes. The goal was an unboxing that feels closer to a gift than a purchase — texture doing as much work as the visuals.
— Social media
Built to live
on every screen.
The brand identity was extended into a complete social media template system — designed for Instagram and Facebook, covering product launches, ingredient spotlights, seasonal promotions, and launch countdowns.
Every template was built to be easy to use without a designer — clear text zones, locked brand elements, and a modular structure that lets the bakery swap out photos and copy while the brand stays perfectly consistent.
Full Deliverables
✓ Primary logo + secondary mark + icon
✓ Typography system & usage guide
✓ Brand pattern & texture system
✓ Print-ready menu design
✓ 6 social media templates
✓ Primary logo + secondary mark + icon
✓ Typography system & usage guide
✓ Brand pattern & texture system
✓ Print-ready menu design
✓ 6 social media templates
— the result
A brand that feels
deeply cared for.
Northern Glow positions itself as a premium yet accessible beauty brand, capturing the essence of Canadian nature with a sophisticated, modern identity.
Client
Wild Flour Bakery Co.
Industry
Food
Tags
Brand Identity | Marketing | Social Media |
Wild Flour Bakery is a small-batch artisan bakery specializing in handcrafted sourdough and rustic pastries. For this project, the goal was to create a warm, tactile brand identity that felt nostalgic yet fresh — rooted in the tradition of slow, mindful baking. We developed a full visual system including a hand-drawn logo, secondary mark, and packaging graphics inspired by vintage recipe cards, botanical flourishes, and earthy textures. The brand’s personality leans into a sense of homegrown charm with a touch of quiet elegance.
The visual identity features a soft, neutral palette — cream, warm brown, herb green, and wheat gold — paired with serif and sans-serif typography for a balanced, rustic-modern tone. We designed seamless illustrations of bakery elements like bread, wheat stalks, and whisks, which were used across packaging, patterns, and brand collateral. A fully illustrated, single-page menu was created alongside custom stickers, stamps, and signage, all aligned with the hand-drawn look. Social media templates carried the identity across digital channels with launch countdowns, product features, and ingredient spotlights.
The final delivery included a full logo suite, print-ready menu and label designs, a digital launch kit, and a brand guide outlining color usage, type, and illustration treatments. Wild Flour launched with a cohesive, personality-rich identity that could be adapted across both physical and digital touchpoints. The result is a bakery brand that feels not only crafted—but deeply cared for, just like the bread it sells.
