Case Study
Northern Glow
Northern Glow is a refined and elegant Canadian cosmetics brand that embodies luxury, natural beauty, and modern sophistication. The brand offers high-quality, ethically sourced, and environmentally conscious skincare and makeup products, with both cosmetic ingredients and packaging featuring Canadian endemic plants.
Northern Glow positions itself as a premium yet accessible beauty brand, capturing the essence of Canadian nature with a sophisticated and modern identity.
The branding approach embraced a minimalist yet luxurious aesthetic, incorporating soft neutrals, botanical-inspired graphics, and delicate typography to evoke a sense of timeless beauty. The packaging design prioritized sustainable materials like recycled paper and glass, featuring matte, slightly textured carton, embossed text, and soft-touch finishes to create an unforgettable unboxing experience.
This project also included the development of brand collateral, such as business cards, social media templates, and a digital presence strategy, ensuring a cohesive and immersive brand experience. Northern Glow positions itself as a premium yet accessible beauty brand, capturing the essence of Canadian nature with a sophisticated and modern identity.
